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Google is still the leading search engine, although here and there we are starting to see other players gaining space in the market. Find which one suits you.

Table of Contents

1. Portugal

2. Germany

3. Spain

4. United Kingdom

5. Europe

1. Portugal

Portuguese searches on the leading search engines in the last 12 months.

Google continues to dominate the European market, and Portugal follows the same trend.

When we look at all Google platforms, it’s still above 96% of searches performed, followed by Bing, Yahoo and DuckDuckGo by a wide margin.

Source: StatCounter Global Stats – Search Engine Market Share

In the case of searches carried out on mobile devices, the difference is even more significant, with Google very close to absolute control of the search market in Portugal.

2. Germany

Bing continues to grow in German search engine searches in the last 12 months, but still far from Google’s figures, which remain above 92%.

Still, it is interesting to see competitors’ growth over time, a movement also seen in other markets, with some pushback against Google’s near-total dominance. This is especially noticeable in online searches where environmental concerns play a meaningful role — being one of Ecosia’s key differentiators.

In Germany, some smaller search engines also stand out. Ecosia appears in third place after Google and Bing, followed by DuckDuckGo and Yahoo.

Source: StatCounter Global Stats – Search Engine Market Share

In addition, regarding searches carried out on mobile devices, Google also dominates, but the growth of Ecosia — although still slight — is starting to be noticed, even more than on other platforms.

3. Spain

The trend of Google’s overwhelming dominance in search queries, carried out on mobile devices, also continues in Spain, where the market share is above 99%.

More broadly, Google dominates searches on search engines in Spain as well. In line with the rest of the European market, Google remains above 96% of searches across all devices in Spain, followed by Bing, Yahoo and DuckDuckGo.

Source: StatCounter Global Stats – Search Engine Market Share

4. United Kingdom

The United Kingdom continues to be one of the European countries where Bing has the highest market share, close to 5%.

Yahoo comes third and keeps its market share above 1%, followed by DuckDuckGo and Ecosia.

Source: StatCounter Global Stats – Search Engine Market Share

In the case of mobile device searches, Google dominates. One possible explanation for Bing’s lack of a higher share is the low computer literacy of many users, since they do not change the search engine pre-installed on desktop computers with the Windows operating system.

5. Europe

At a European level, Google continues to dominate, followed at a distant second by Bing.

In third place comes Yandex (RU), the Russian search engine which has significant penetration in Russia (around 43% usage), but only about 1.6% in Europe. Yahoo ranks in fourth place, followed by DuckDuckGo.

Source: StatCounter Global Stats – Search Engine Market Share

The most significant change at the European level is in mobile usage. Despite Google’s dominance, Yandex’s use by Russian internet users pushes it into second place in the European mobile ranking, followed by Yahoo, Bing and DuckDuckGo.

Conclusion

Google continues to be the leading search engine in all countries, although we are beginning to see other players in the market — either by nationality (as in the case of Yandex) or through differentiated value propositions such as Ecosia (environmental model) and DuckDuckGo (strong focus on user privacy and data protection).

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