--- title: "Search Engine Market Share by Country: Europe and UK" description: "Google still dominates, but competition is growing: search engine market share across Europe and the UK, and the trends shaping search." image: https://link37.org/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vibrant%20infographic%20showcasing%20the%20search%20engine%20market%20share%20across%20several%20European%20countries%20including%20Portugal%20Germany%20Spain%20a-2.png --- # [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?width=85&height=25&name=Logo%203.png) logo link37 agencia marketing digital](https://link37.org/en) Request a quote Open main menu - Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) ![image](https://link37.org/hubfs/menu-image.png) - [Industries](https://link37.org/en/industries) - [Resources](https://link37.org/en/resources) - About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) ![image](https://link37.org/hubfs/menu-image.png) - [Contacts](https://link37.org/en/contacts) English [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?height=25&name=Logo%203.png)](https://link37.org/en) Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) [Industries](https://link37.org/en/industries) [Resources](https://link37.org/en/resources) About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) [Contacts](https://link37.org/en/contacts) Request a quote English Search ### Tell Us What Are You Looking For? Submit Back ### Let’s Talk About Your Project Back [Search Share of Search Engines by Country](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Search-Share-of-Search-Engines-by-Country) [Portugal](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Portugal) [Germany](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Germany) [Spain](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Spain) [United Kingdom](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#United-Kingdom) [Europe](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Europe) [Conclusion](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Conclusion) 1. [Link37](https://link37.org/) 2. [link37-new-blog](https://link37.org/link37-new-blog) 2 mins read ### Search Engine Market Share by Country: Europe and UK Link37 Team ![](https://link37.org/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vibrant%20infographic%20showcasing%20the%20search%20engine%20market%20share%20across%20several%20European%20countries%20including%20Portugal%20Germany%20Spain%20a-2.png) - [Search Share of Search Engines by Country](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Search-Share-of-Search-Engines-by-Country) - [Portugal](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Portugal) - [Germany](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Germany) - [Spain](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Spain) - [United Kingdom](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#United-Kingdom) - [Europe](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Europe) - [Conclusion](https://link37.org/link37-new-blog/search-share-of-search-engines-by-country#Conclusion) Digital Marketing Google is still the leading search engine, although here and there we are starting to see other players gaining space in the market. Find which one suits you. ###### **Table of Contents** 1. Portugal 2. Germany 3. Spain 4. United Kingdom 5. Europe ##### **1. Portugal** Portuguese searches on the leading search engines in the last 12 months. Google continues to dominate the European market, and Portugal follows the same trend. When we look at all Google platforms, it’s still above **96%** of searches performed, followed by Bing, Yahoo and DuckDuckGo by a wide margin. **Source:** StatCounter Global Stats – Search Engine Market Share In the case of searches carried out on mobile devices, the difference is even more significant, with Google very close to absolute control of the search market in Portugal. ##### **2. Germany** Bing continues to grow in German search engine searches in the last 12 months, but still far from Google’s figures, which remain above **92%**. Still, it is interesting to see competitors’ growth over time, a movement also seen in other markets, with some pushback against Google’s near-total dominance. This is especially noticeable in online searches where environmental concerns play a meaningful role — being one of Ecosia’s key differentiators. In Germany, some smaller search engines also stand out. Ecosia appears in third place after Google and Bing, followed by DuckDuckGo and Yahoo. **Source:** StatCounter Global Stats – Search Engine Market Share In addition, regarding searches carried out on mobile devices, Google also dominates, but the growth of Ecosia — although still slight — is starting to be noticed, even more than on other platforms. ##### **3. Spain** The trend of Google’s overwhelming dominance in search queries, carried out on mobile devices, also continues in Spain, where the market share is above **99%**. More broadly, Google dominates searches on search engines in Spain as well. In line with the rest of the European market, Google remains above **96%** of searches across all devices in Spain, followed by Bing, Yahoo and DuckDuckGo. **Source:** StatCounter Global Stats – Search Engine Market Share ##### **4. United Kingdom**   The United Kingdom continues to be one of the European countries where Bing has the highest market share, close to **5%**.   Yahoo comes third and keeps its market share above **1%**, followed by DuckDuckGo and Ecosia.   **Source:** StatCounter Global Stats – Search Engine Market Share   In the case of mobile device searches, Google dominates. One possible explanation for Bing’s lack of a higher share is the low computer literacy of many users, since they do not change the search engine pre-installed on desktop computers with the Windows operating system. ##### **5. Europe** At a European level, Google continues to dominate, followed at a distant second by Bing.   In third place comes Yandex (RU), the Russian search engine which has significant penetration in Russia (around **43%** usage), but only about **1.6%** in Europe. Yahoo ranks in fourth place, followed by DuckDuckGo.   **Source:** StatCounter Global Stats – Search Engine Market Share   The most significant change at the European level is in mobile usage. Despite Google’s dominance, Yandex’s use by Russian internet users pushes it into second place in the European mobile ranking, followed by Yahoo, Bing and DuckDuckGo. ##### **Conclusion** Google continues to be the leading search engine in all countries, although we are beginning to see other players in the market — either by nationality (as in the case of Yandex) or through differentiated value propositions such as Ecosia (environmental model) and DuckDuckGo (strong focus on user privacy and data protection). At **Link37**, we have a team specialized in PPC Advertising that can help you. Anyone can do PPC, but few do it well. **Contact us!** Related articles E-commerce E-commerce: How to Start an Online Business (Part II) Part II of our e-commerce guide: product types, multichannel communication, voice search and social shopping to grow your online business. Link37 Team October 01, 2026 Related articles Digital Marketing Social Media Marketing (SMM): What It Is and Why It Matters Discover how Social Media Marketing (SMM) boosts brand awareness, loyalty, lead generation and search rankings for your business. Link37 Team October 01, 2026 Related articles Marketing Digital What to Expect from SEO in 2024? The top 5 SEO trends to focus on in 2024, from on-page experience to AI and voice search, to boost your organic visibility. 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