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When it comes to e-commerce, there are many platforms available on the market. Choosing the right one can be challenging, as each solution comes with its own strengths and limitations.

In this article, we compare five of the most popular e-commerce platforms — Squarespace, Shopify, WordPress, Magento (Adobe Commerce) and BigCommerce — to help you decide which option best fits your business.

1. Squarespace

Squarespace is a user-friendly platform known for its clean design and ease of use. It allows businesses to create visually appealing websites and online stores with minimal technical effort.

Pros

• Easy-to-use drag-and-drop editor

• Intuitive interface

• Modern and customizable templates

• Affordable pricing plans

• Automated tax and shipping calculations

Cons

• Limited customization for advanced e-commerce needs

• Fewer integrations compared to other platforms

• Basic inventory management tools

Best suited for small businesses and brands that value design simplicity.

2. Shopify

Shopify is one of the most widely used e-commerce platforms worldwide and is built specifically for online selling.

It offers strong scalability, reliability and a powerful ecosystem.

Pros

• Very intuitive interface

• Large selection of themes

• Extensive app marketplace

• Multiple payment gateways

• Built-in inventory management

• Automated tax and shipping tools

Cons

• Advanced customization requires development work

• Limited customer service features without third-party apps

Ideal for brands focused on growth, scalability and online sales.

3. WordPress (WooCommerce)

WordPress, combined with WooCommerce, provides one of the most flexible e-commerce solutions available.

However, this flexibility comes with greater technical complexity.

Pros

• Full customization freedom

• Thousands of plugins and integrations

• Strong SEO capabilities

• Large global community

Cons

• More complex setup

• Ongoing maintenance required

• Heavy reliance on plugins

• No native shipping tools

Best for customized projects with technical support available.

4. Magento (Adobe Commerce)

Magento, now known as Adobe Commerce, is an open-source platform designed for large and complex e-commerce operations.

Pros

• Extremely powerful customization options

• Advanced catalog and product management

• Strong integration capabilities

• High scalability

Cons

• Steep learning curve

• High implementation and maintenance costs

• Requires specialized development teams

• Limited ready-to-use themes

Best suited for enterprise-level businesses.

5. BigCommerce

BigCommerce is a cloud-based e-commerce platform aimed at medium to large online stores.

Pros

• Intuitive user interface

• Professional templates

• Multiple payment gateways

• Solid built-in features

• Good performance and stability

Cons

• Limited customization options

• Smaller app ecosystem

• Less flexible inventory management

• Restricted shipping options

Ideal for companies seeking stability without heavy custom development.

Conclusion

There is no single “best” e-commerce platform — only the one that best fits your business model.

The right choice depends on:

• your business size

• your budget

• catalog complexity

• integration requirements

• growth objectives

If you’re unsure which platform to choose, talk to us.

At Link37, we help businesses design the right e-commerce architecture to support sustainable growth.