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How to add a link on Instagram?

One thing is clear with any social media platform: they don’t want users to leave their ecosystem. That’s why platforms tend to reward accounts that create meaningful interactions with their followers.

By adding clickable links on Instagram or Facebook, you’re not creating content specifically for the platform — you’re redirecting users elsewhere. Still, sharing links to blog posts, service pages, or products is essential to drive traffic and increase conversions.

The main challenge is that Instagram does not allow clickable links directly in feed posts. Links can be written, but they won’t be clickable.

So… where can you actually add links on Instagram?

Where can you add links on Instagram?

1. Add a link in your bio

2. Use Instagram action buttons (CTAs)

3. Add links to stories

4. Promote a post

5. Create an Instagram Shop

6. Add links to IGTV

1. Add a link in your bio

You’ve probably seen the phrase “link in bio” many times — and for good reason.

The bio link is the first place users check when visiting your profile.

You can:

• add a direct link (for example, your website homepage);

• or use a tool that groups multiple links into one page.
  
  

The limitation of having only one link is a clear disadvantage for businesses. That’s why link-in-bio tools became so popular.

These tools allow you to present several important links in one place.

At Link37, we use Linktree, one of the most well-known solutions:

• the free version allows unlimited links;

• the PRO version includes scheduled links, priority links, icons, images, custom themes, email/SMS subscriptions, and more.
  
  

Other popular alternatives include Link.bio and Later’s Linkin.bio, which visually replicate your Instagram feed.

2. Explore Instagram action buttons (CTAs)

Call-to-action buttons are one of the most effective conversion tools available on social media.

To add them:

• go to Edit Profile

• select Action Buttons

Instagram currently allows options such as:

• Book

• Schedule

• Purchase Tickets

• Start a Request
  
  

⚠️ To use these features, you must have an Instagram Business profile.

3. Add a link to your stories

Stories are one of the best formats to engage your audience.

Instagram now allows many accounts to use link stickers, making it easier to drive traffic directly from stories — although availability may vary depending on the account.

If you don’t have full access, you can still:

• use CTA stickers;

• direct users to the link in your bio;

• reinforce the call to action with text or voice.

4. Promote a post

Organic reach on Instagram continues to decline every year.

By promoting a post, you can choose CTA buttons such as:

• Learn More

• Shop Now

• Visit Website
  
  

This is an effective way to direct traffic to a specific landing page or offer.

5. Create an Instagram Shop

If you run an e-commerce business, setting up an Instagram Shop is a powerful option.

You can:

• sync products from your online store;

• tag products in posts and stories;

• redirect users directly to your website.
  
  

With Instagram’s shopping tabs, brands gain a highly visual product showcase designed to support conversions.

6. Always add links on IGTV

On IGTV, clickable links are allowed — but with one major drawback: they are hidden in the video description.

Because of this, it’s important to:

• clearly mention in the video that the link is in the description;

• reinforce the message verbally.

Conclusion

Instagram continues to evolve, and new ways to add links and drive traffic are introduced regularly.

Despite its limitations, there are multiple effective strategies to generate traffic and conversions on the platform.

If you want to improve your social media performance, Link37 can help you define and execute a strong digital strategy.

👉 Contact us and discover how to boost your results.