--- title: What Is an Action Plan, How to Develop It, and Examples description: Learn what an action plan is, its types, key elements, and how to develop one for effective digital marketing strategies. image: https://link37.org/hubfs/AI-Generated%20Media/Images/In%20a%20cozy%20sunlit%20corner%20of%20a%20modern%20office%20a%20wellorganized%20desk%20radiates%20creative%20productivity%20Soft%20natural%20light%20streams%20through%20a%20nearby%20window%20cast.png --- # [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?width=85&height=25&name=Logo%203.png) logo link37 agencia marketing digital](https://link37.org/en) Request a quote Open main menu - Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) ![image](https://link37.org/hubfs/menu-image.png) - [Industries](https://link37.org/en/industries) - [Resources](https://link37.org/en/resources) - About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) ![image](https://link37.org/hubfs/menu-image.png) - [Contacts](https://link37.org/en/contacts) English [Español](https://link37.org/es/link37-new-blog/qué-es-un-plan-de-acción-cómo-desarrollarlo-y-ejemplos) [Português - Portugal](https://link37.org/pt-pt/link37-new-blog/o-que-é-um-plano-de-ação-como-desenvolvê-lo-e-exemplos) [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?height=25&name=Logo%203.png)](https://link37.org/en) Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) [Industries](https://link37.org/en/industries) [Resources](https://link37.org/en/resources) About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) [Contacts](https://link37.org/en/contacts) Request a quote English [Español](https://link37.org/es/link37-new-blog/qué-es-un-plan-de-acción-cómo-desarrollarlo-y-ejemplos) [Português - Portugal](https://link37.org/pt-pt/link37-new-blog/o-que-é-um-plano-de-ação-como-desenvolvê-lo-e-exemplos) Search ### Tell Us What Are You Looking For? Submit Back ### Let’s Talk About Your Project Back [Introduction](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#Introduction) [What Is an Action Plan?](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#What-Is-an-Action-Plan?) [Types of Action Plans in Digital Marketing](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#Types-of-Action-Plans-in-Digital-Marketing) 1. [Link37](https://link37.org/) 2. [link37-new-blog](https://link37.org/link37-new-blog) 2 mins read ### What Is an Action Plan, How to Develop It, and Examples Link37 Team ![](https://link37.org/hubfs/AI-Generated%20Media/Images/In%20a%20cozy%20sunlit%20corner%20of%20a%20modern%20office%20a%20wellorganized%20desk%20radiates%20creative%20productivity%20Soft%20natural%20light%20streams%20through%20a%20nearby%20window%20cast.png) - [Introduction](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#Introduction) - [What Is an Action Plan?](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#What-Is-an-Action-Plan?) - [Types of Action Plans in Digital Marketing](https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples#Types-of-Action-Plans-in-Digital-Marketing) Digital Marketing ### What Is an Action Plan?   In all areas of our lives, we constantly set goals, although we don’t always do it in a structured way. In the business world, however, it is common to use tools that help organize the steps required to achieve a specific outcome. This is what we call an **action plan**. In this article, we explain what an action plan is, the most common types, the elements it should include, how to develop one, and some practical examples.   ### What Is an Action Plan?   An action plan is a document that outlines the steps needed to achieve a specific objective. It works as a **roadmap**, detailing the tasks and activities required to reach the desired results. A solid action plan should include the following key elements, often organized in a table for easier tracking: - **Clear and specific objectives:** goals should be clear, measurable, achievable, relevant, and time-bound (SMART). - **Objective hierarchy:** when multiple goals exist, priorities should be clearly defined. - **Strategies:** the overall approach used to achieve the objectives. - **Task breakdown:** specific actions required to implement each strategy. - **Timeline:** start and end dates for each task or phase. - **Key milestones:** critical moments throughout the plan. - **Required resources:** - Human resources: roles and responsibilities - Material and technological resources - Training needs - **Performance indicators:** metrics to measure progress and success. - **Evaluation frequency:** predefined moments to assess results. - **Corrective actions:** measures to apply if deviations occur. - **Budget allocation:** estimated costs and flexibility for adjustments. - **Communication and coordination:** channels and frequency of communication. - **Evaluation and optimization:** feedback mechanisms and continuous improvement. In summary, an effective action plan should be **detailed, results-oriented, flexible, and realistic**, serving as a guide to execute and control activities efficiently. ### Types of Action Plans in Digital Marketing   In digital marketing, there are three main types of action plans: ##### 1. Strategic Action Plans Strategic plans define the long-term direction of your digital marketing strategy. **Key characteristics:** - Long-term goal setting - Market and competitor analysis - Brand positioning and differentiation - Allocation of key resources ##### 2. Operational Action Plans Operational plans translate strategy into execution, detailing how actions will be carried out. **Key characteristics:** - Detailed task planning - Assignment of responsibilities - Budget definition - Performance monitoring ##### 3. Tactical Action Plans Tactical plans focus on execution through specific tools and channels. **Key characteristics:** - SEO, social media, and advertising strategies - Content and campaign planning - Use of marketing technologies and platforms Strategic plans define the vision, operational plans organize execution, and tactical plans bring actions to life. Together, they ensure a structured and effective digital marketing strategy. Related articles Email Marketing 7 Reasons to Invest in Email Marketing Discover 7 reasons to invest in email marketing: wide reach, personalized communication, higher conversions and a remarkable ROI. Link37 Team October 01, 2026 Related articles Digital Marketing The Future of E-commerce: Innovation and Customer Experience Discover how technological innovation, sustainability and customer experience are shaping the future of e-commerce and customer loyalty. Link37 Team October 01, 2026 Related articles Digital Marketing Inbound Marketing: How to Build Lasting Connections Learn how inbound marketing builds lasting customer relationships through personalization, transparency and ethical data use. Link37 Team October 01, 2026 [Previous Article](https://link37.org/link37-new-blog/how-to-improve-your-shopify-store-conversion-rate) [Next Article](https://link37.org/link37-new-blog/hubspot-and-sales-report-step-by-step-guide) ## Ready to work with us? Request a quote ### Let’s Talk About Your Project Back ![link37\_logo](https://146152381.fs1.hubspotusercontent-eu1.net/hubfs/146152381/logo-black.png) At Link37, we harness the power of digital innovation to drive exceptional performance marketing. Our mission is to collaboratively fuel business growth by uniting the industry’s top professionals and delivering best-in-class service. [![facebook logo](https://link37.org/hubfs/facebook%20logo.svg)](https://www.facebook.com/link37.digital.marketing/) [![linkedin logo](https://link37.org/hubfs/linkedin%20logo.svg)](https://pt.linkedin.com/company/link37) [![instagram logo](https://link37.org/hubfs/instagram%20logo.svg)](https://www.instagram.com/link37.marketing/) Navigation - [Services](https://link37.org/en/services) - [Industries](https://link37.org/en/industries) - [Resources](https://link37.org/en/resources) - [About us](https://link37.org/en/about-us) - [Contacts](https://link37.org/en/contacts) Find more - [CRM Hubspot](https://link37.org/en/services/hubspot-crm) - [Careers](https://link37.org/en/about-us/careers) Legal - [Privacy Policy](https://link37.org/en/privacy-policy) - [Terms and conditions](https://link37.org/en/terms-and-conditions) © 2025 Link37. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Link37 Team", "url" : "https://link37.org/link37-new-blog/author/link37" }, "dateModified" : "2026-02-18T12:30:51.470Z", "datePublished" : "2026-02-18T12:30:51.000Z", "headline" : "What Is an Action Plan, How to Develop It, and Examples", "image" : [ "https://link37.org/hubfs/AI-Generated%20Media/Images/In%20a%20cozy%20sunlit%20corner%20of%20a%20modern%20office%20a%20wellorganized%20desk%20radiates%20creative%20productivity%20Soft%20natural%20light%20streams%20through%20a%20nearby%20window%20cast.png" ], "mainEntityOfPage" : { "@id" : "https://link37.org/link37-new-blog/what-is-an-action-plan-how-to-develop-it-and-examples", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://link37.org/hubfs/Logo%203.png" }, "name" : "Link37" } } ```