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Ranking on the first page of Google does not happen by chance. It requires structure, consistency and a clear action plan.

This 7-week SEO roadmap was created to help businesses and marketers build strong foundations, improve visibility and generate sustainable organic traffic — step by step.

Let’s start with Week One, the cornerstone of every successful SEO strategy.

Week One: Uncovering Profitable Keywords for SEO Success

During your first week, your main focus should be identifying keywords with real business potential.

These are keywords that:

• attract qualified traffic

• reflect real user intent

• have the ability to convert visitors into customers

• position your brand competitively within your market

Keyword research is not about volume alone — it’s about relevance, intent and opportunity.

Building a list of relevant keyword ideas

Begin by brainstorming and compiling a broad list of keywords related to your business, services or industry.

At this stage, your goal is exploration, not filtering.

Think about:

• what your customers search for

• problems they want to solve

• questions they ask before purchasing

• terms used by competitors

This initial list will form the backbone of your SEO strategy.

Identifying the real opportunities

Once your keyword list is created, the next step is identifying the keywords that truly matter.

Focus on keywords that combine:

• reasonable search volume

• manageable competition

• clear commercial or informational intent

These are the keywords that can realistically bring traffic — and results.

Prioritising quality over quantity allows you to concentrate your SEO efforts where they will generate the greatest impact.

Setting up automated keyword tracking

To monitor progress effectively, you should implement automated keyword tracking.

Tools such as Ubersuggest, SEMrush, Ahrefs or similar platforms allow you to:

• track keyword positions

• monitor ranking improvements

• identify declines early

• adjust your strategy proactively

Automated tracking transforms SEO from guesswork into a data-driven process.

Why Week One matters

This first week is about more than simply choosing keywords.

It is about understanding:

• how your audience searches

• how Google interprets intent

• how SEO supports long-term growth

By mastering keyword research and tracking from the beginning, you are laying the groundwork for a scalable SEO strategy that will support everything that follows in the coming weeks.

Next step:

In Week Two, we’ll focus on structuring your website and content architecture to ensure Google can properly understand, crawl and rank your pages.