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5 Free Marketing Automation Software

Learn about some of the best free marketing automation tools.

Marketing automation allows businesses to speed up sales processes, improve lead capture and increase customer retention. Any website focused on lead generation or online sales should rely on a tool that supports process automation.

In this shortlist, we’ve gathered some of the best marketing automation platforms that offer free plans, ideal for companies that are just getting started.

You can also learn more about email marketing in our article:

👉 How does Email Marketing work?

Free marketing automation and email marketing tools

1. HubSpot

2. E-goi

3. Mailchimp

4. Klaviyo

5. Sendinblue

1 — HubSpot

HubSpot is a marketing automation platform that has been growing rapidly worldwide. Its main advantage is offering a free CRM available to all users.

Over the years, HubSpot has significantly expanded its integrations and now competes with major players such as Salesforce.

Included in the free plan:

• CRM

• Forms

• Email marketing

• Outlook and Gmail integration

• Ads management

• Live chat

• Up to 1,000,000 contacts
  
  

Advantages:

• Native integration with hundreds of applications

• Zapier integration

• Free CRM

• Highly scalable platform

• Startup-friendly plans

• No user limit
  
  

Disadvantages:

• Can become expensive as your business grows

• Advanced automation only available in higher-tier plans

• Limited AI features
  
  

👉 Want to work with HubSpot? Contact us.

2 — E-goi

E-goi is a Portuguese marketing automation platform, mainly used in Portugal and Brazil.

It’s a very powerful and comprehensive tool, although not the most user-friendly for beginners. One of its biggest strengths is its multichannel communication.

Included in the free plan:

• Forms

• Landing page creation

• Social media integrations

• Ads management

• Unlimited email campaigns for up to 100 contacts

• Web Push notifications

Advantages:

• Zapier integration

• WhatsApp integration

• Automation features

• Integrations with WordPress and Shopify

• Excellent value for money

Disadvantages:

• Limited number of native integrations

• No sales CRM

• No advanced artificial intelligence

3 — Mailchimp

Mailchimp is one of the most popular tools for small businesses, especially for WordPress websites.

It offers a very intuitive email builder and now includes basic artificial intelligence features.

Included in the free plan:

• Up to 2,000 contacts

• Send up to 10,000 emails per month

• Social media integration

• One audience

• Forms

Advantages:

• Zapier integration

• Automation features

• Integrations with WordPress and Shopify

• Coupon management

• Basic AI tools

Disadvantages:

• No sales CRM

• Automation limitations

• Multiple audiences increase costs

• Limited A/B testing

• No visual workflow builder

👉 Need help with Mailchimp? Contact us.

4 — Klaviyo

When it comes to Shopify stores, Klaviyo is often the go-to solution.

Its Shopify integration is excellent, and the built-in automation “recipes” make it easy for ecommerce brands to get started quickly.

Included in the free plan:

• Up to 250 contacts

• 500 emails per month

• Automation

• Forms

• Social media integrations

Advantages:

• Zapier integration

• Advanced automation

• Native Shopify integration

• Coupon management

• Basic AI features

• SMS campaigns

Disadvantages:

• No sales CRM

• Paid plans can be expensive

• Limited communication channels

• Not fully omnichannel

👉 Want to work with Klaviyo? Contact us.

5 — Sendinblue

To close our list, we highlight Sendinblue, a French platform known for offering one of the most complete free plans on the market.

It provides native integrations with Shopify, WordPress, Prestashop and Magento.

Included in the free plan:

• Unlimited contacts

• Up to 300 emails per day

• Live chat

• SMS marketing

• Automation

• Forms

• Marketing CRM

Advantages:

• Automation features

• Zapier integration

• SMS campaigns

• Built-in forms

Disadvantages:

• No sales CRM

• Limited communication options

• Not fully omnichannel

Conclusion

If you haven’t chosen your marketing automation solution yet, Link37 can help you select and implement the right platform for your business.

👉 Contact us and let’s find the best solution together.