--- title: 5 Free Marketing Automation Tools for 2026 description: Discover the 5 best free marketing automation tools to automate manual tasks and scale your business in 2026 without spending a cent. image: https://link37.org/hubfs/AI-Generated%20Media/Images/A%20image%20show%20a%20business%20backgrodn%20a%20laptop%20showing%20data%20and%20a%20notebook%20on%20the%20table.png --- # [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?width=85&height=25&name=Logo%203.png) logo link37 agencia marketing digital](https://link37.org/en) Request a quote Open main menu - Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) ![image](https://link37.org/hubfs/menu-image.png) - [Industries](https://link37.org/en/industries) - [Resources](https://link37.org/en/resources) - About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) ![image](https://link37.org/hubfs/menu-image.png) - [Contacts](https://link37.org/en/contacts) English [Español](https://link37.org/es/link37-new-blog/5-softwares-gratuitos-de-marketing-automation) [Português - Portugal](https://link37.org/pt-pt/link37-new-blog/5-softwares-gratuitos-de-marketing-automation) [![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?height=25&name=Logo%203.png)](https://link37.org/en) Services [Client management (CRM)](https://link37.org/en/services/hubspot-crm) [Performance Marketing](https://link37.org/en/services/performance-marketing) [Strategic consulting](https://link37.org/en/services/strategic-consulting) [All services](https://link37.org/en/services) [Industries](https://link37.org/en/industries) [Resources](https://link37.org/en/resources) About us [How we work](https://link37.org/en/about-us/how-we-work) [Work culture](https://link37.org/en/about-us/work-culture) [Careers](https://link37.org/en/about-us/careers) [All about us](https://link37.org/en/about-us) [Contacts](https://link37.org/en/contacts) Request a quote English [Español](https://link37.org/es/link37-new-blog/5-softwares-gratuitos-de-marketing-automation) [Português - Portugal](https://link37.org/pt-pt/link37-new-blog/5-softwares-gratuitos-de-marketing-automation) Search ### Tell Us What Are You Looking For? Submit Back ### Let’s Talk About Your Project Back [5 Free Marketing Automation Software](https://link37.org/link37-new-blog/5-free-marketing-automation-software#5-Free-Marketing-Automation-Software) [Free marketing automation and email marketing tools](https://link37.org/link37-new-blog/5-free-marketing-automation-software#Free-marketing-automation-and-email-marketing-tools) [1 — HubSpot](https://link37.org/link37-new-blog/5-free-marketing-automation-software#1-—-HubSpot) [2 — E-goi](https://link37.org/link37-new-blog/5-free-marketing-automation-software#2-—-E-goi) [3 — Mailchimp](https://link37.org/link37-new-blog/5-free-marketing-automation-software#3-—-Mailchimp) [4 — Klaviyo](https://link37.org/link37-new-blog/5-free-marketing-automation-software#4-—-Klaviyo) [5 — Sendinblue](https://link37.org/link37-new-blog/5-free-marketing-automation-software#5-—-Sendinblue) [Conclusion](https://link37.org/link37-new-blog/5-free-marketing-automation-software#Conclusion) 1. 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[link37-new-blog](https://link37.org/link37-new-blog) 2 mins read ### 5 Free Marketing Automation Tools for 2026 Link37 Team ![A clean, modern workspace featuring a laptop displaying various marketing automation dashboard icons and growth charts.](https://link37.org/hubfs/AI-Generated%20Media/Images/A%20image%20show%20a%20business%20backgrodn%20a%20laptop%20showing%20data%20and%20a%20notebook%20on%20the%20table.png) - [5 Free Marketing Automation Software](https://link37.org/link37-new-blog/5-free-marketing-automation-software#5-Free-Marketing-Automation-Software) - [Free marketing automation and email marketing tools](https://link37.org/link37-new-blog/5-free-marketing-automation-software#Free-marketing-automation-and-email-marketing-tools) - [1 — HubSpot](https://link37.org/link37-new-blog/5-free-marketing-automation-software#1-—-HubSpot) - [2 — E-goi](https://link37.org/link37-new-blog/5-free-marketing-automation-software#2-—-E-goi) - [3 — Mailchimp](https://link37.org/link37-new-blog/5-free-marketing-automation-software#3-—-Mailchimp) - [4 — Klaviyo](https://link37.org/link37-new-blog/5-free-marketing-automation-software#4-—-Klaviyo) - [5 — Sendinblue](https://link37.org/link37-new-blog/5-free-marketing-automation-software#5-—-Sendinblue) - [Conclusion](https://link37.org/link37-new-blog/5-free-marketing-automation-software#Conclusion) Hubspot ##### **5 Free Marketing Automation Software**   Learn about some of the best free marketing automation tools.   **Marketing automation** allows businesses to speed up sales processes, improve lead capture and increase customer retention. Any website focused on lead generation or online sales should rely on a tool that supports process automation.   In this shortlist, we’ve gathered **some of the best marketing automation platforms that offer free plans**, ideal for companies that are just getting started.   You can also learn more about email marketing in our article: 👉 **How does Email Marketing work?** ##### **Free marketing automation and email marketing tools**   1. HubSpot 2. E-goi 3. Mailchimp 4. Klaviyo 5. Sendinblue ##### **1 — HubSpot**   **HubSpot** is a marketing automation platform that has been growing rapidly worldwide. Its main advantage is offering a **free CRM** available to all users.   Over the years, HubSpot has significantly expanded its integrations and now competes with major players such as Salesforce.   ###### **Included in the free plan:** - CRM - Forms - Email marketing - Outlook and Gmail integration - Ads management - Live chat - Up to 1,000,000 contacts ###### **Advantages:** - Native integration with hundreds of applications - Zapier integration - Free CRM - Highly scalable platform - Startup-friendly plans - No user limit ###### **Disadvantages:** - Can become expensive as your business grows - Advanced automation only available in higher-tier plans - Limited AI features 👉 Want to work with HubSpot? [**Contact us.**](mailto:info@link37.org) ##### **2 — E-goi**   **E-goi** is a Portuguese marketing automation platform, mainly used in Portugal and Brazil.   It’s a very powerful and comprehensive tool, although not the most user-friendly for beginners. One of its biggest strengths is its **multichannel communication**.   ###### **Included in the free plan:**   - Forms - Landing page creation - Social media integrations - Ads management - Unlimited email campaigns for up to 100 contacts - Web Push notifications ###### **Advantages:**   - Zapier integration - WhatsApp integration - Automation features - Integrations with WordPress and Shopify - Excellent value for money ###### **Disadvantages:**   - Limited number of native integrations - No sales CRM - No advanced artificial intelligence ##### **3 — Mailchimp**   **Mailchimp** is one of the most popular tools for small businesses, especially for WordPress websites.   It offers a very intuitive email builder and now includes basic artificial intelligence features.   ###### **Included in the free plan:**   - Up to 2,000 contacts - Send up to 10,000 emails per month - Social media integration - One audience - Forms ###### **Advantages:**   - Zapier integration - Automation features - Integrations with WordPress and Shopify - Coupon management - Basic AI tools ###### **Disadvantages:**   - No sales CRM - Automation limitations - Multiple audiences increase costs - Limited A/B testing - No visual workflow builder   👉 Need help with Mailchimp? **Contact us.** ##### **4 — Klaviyo**   When it comes to **Shopify stores**, Klaviyo is often the go-to solution.   Its Shopify integration is excellent, and the built-in automation “recipes” make it easy for ecommerce brands to get started quickly.   ###### **Included in the free plan:**   - Up to 250 contacts - 500 emails per month - Automation - Forms - Social media integrations ###### **Advantages:** - Zapier integration - Advanced automation - Native Shopify integration - Coupon management - Basic AI features - SMS campaigns ###### **Disadvantages:**   - No sales CRM - Paid plans can be expensive - Limited communication channels - Not fully omnichannel 👉 Want to work with Klaviyo? **Contact us.** ##### **5 — Sendinblue**   To close our list, we highlight **Sendinblue**, a French platform known for offering one of the most complete free plans on the market.   It provides native integrations with Shopify, WordPress, Prestashop and Magento. ###### **Included in the free plan:**   - Unlimited contacts - Up to 300 emails per day - Live chat - SMS marketing - Automation - Forms - Marketing CRM ###### **Advantages:**   - Automation features - Zapier integration - SMS campaigns - Built-in forms ###### **Disadvantages:** - No sales CRM - Limited communication options - Not fully omnichannel ##### **Conclusion**   If you haven’t chosen your marketing automation solution yet, **Link37 can help you select and implement the right platform for your business**. 👉 Contact us and let’s find the best solution together. Related articles Hubspot HubSpot vs Salesforce: A Feature Comparison Compare HubSpot and Salesforce on CRM capabilities, marketing automation and ease of use to choose the right CRM platform for your business. Link37 Team October 01, 2026 Related articles Email Marketing How Does Email Marketing Work? Understand how email marketing works: from lead generation to campaign automation. Discover how this strategy strengthens your business and boosts sales. Link37 Team October 01, 2026 Related articles Digital Marketing How Is Marketing Hub Professional Onboarding Structured? Discover the phases of Marketing Hub Professional onboarding, from account setup to automation, so your team gets the most out of HubSpot. Link37 Team October 01, 2026 [Previous Article](https://link37.org/link37-new-blog/hubspot-vs-salesforce-which-crm-is-best-for-your-business) [Next Article](https://link37.org/link37-new-blog/how-does-email-marketing-work) ## Ready to work with us? 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