Social Media Marketing (SMM)

What is it? And what are the benefits?

Social Media Marketing is the use of social media platforms to connect with the target audience in order to build the brand, increase sales and drive traffic to the website. This involves posting relevant content on social media profiles, listening to and engaging followers, analyzing the results and running ads.

Well-crafted social networks can be a great form of Inbound Marketing. It is a relatively new marketing concept in which marketers try to “attract” potential customers with interesting social media posts. Attract attention with relevant content to the audience instead of massively “pushing” a message to anyone.

Social networks not only help your potential customers to find information that is relevant to them or arousing their interest but also help to create an image of your company and build a close and personalized relationship. This will arouse the potential customer’s curiosity about your company.

Why should your business be on social media? Because everyone is there. Current consumers, potentials, competitors etc. Your brand will also need to be there, to get where your customers are and ensure that it is heard.

Did you know that more than 45% of the global population uses some social network, in the most developed regions, the use of social networks reaches 70%. There are already more than 3.5 billion people, joined daily by online platforms! (Global Digital 2019).

A study carried out in Portugal by Marktest Consulting,, indicates that 83% of the interviewees visit social networking sites several times a day. See 7 benefits that Social Networks can bring to your business:

   1. Brand awareness

A social media presence makes it easy for existing and potential customers to find and connect with your brand.

Social networks allow you to advertise your business to thousands of people anywhere and anytime. There is no demographic, local or consumer type limit to what your brand can achieve. Each time someone shares one of your posts, your reach increases.

These social platforms are a great place to tell your brand’s story and help people better understand your business.

    2. Advanced Audience Segmentation

Before social media, it was difficult for companies to accurately determine whether their ads were targeting the right audience.

Audience segmentation is one of the biggest benefits that social media platforms have brought to the business world. When a company sets up an ad on one of these platforms, it will be necessary to indicate the profile of the person who will see it. Companies can thus effectively reach the target audience of their products.

The right audience for your company is on social media. You can find them based on what they say and the data associated with their profiles.

social media marketing link37

    3. Brand loyalty

One of the main objectives of almost all companies is to develop a loyal customer base.

Social networks are not just used to present the brand’s new products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the company. 

On social networks, companies can speak directly to their customers. It is possible to retain them by creating a close connection ensuring better service and satisfaction in services or products.

People tend to buy brands that they know and trust. We must first try to create a relationship with customers on a more personalized level and only then induce the sale.

It is possible to create communities around our brand, which can then spread the word and become true brand advocates, by simply sharing content.

social media marketing link37 sales
social media marketing link37 sales

    4.Increase in Leads and Sales

Social media can be an incredibly effective tool for generating leads and driving them during the purchase cycle. By combining organic and paid tactics, marketers can expand their reach and attract more leads. Teams can then use social listening and other social media surveys to convert those leads into sales.

This means brands that engage daily with their target audience can convert leads.

    5. Improves search engine ranking

Search engine optimization (SEO) is very important to achieve better rankings and to get traffic to the site. Although social networks do not directly increase search engine rankings, the Social Media Examiner claims that more than 58% of marketers who have used social networks for a year or more have seen improvements in their search engine rankings.

By being able to have the top positions for your keywords, you are sure to boost your traffic and generate positive results for your business.

In order to obtain a better chance of a good position in the ranking of search engines through social networks, it is crucial to pay attention to the type of content. Create high-quality content that integrates your specific keywords. Content such as blogs, infographics, case studies, business information and employee photos will make your company’s profile on social networks intriguing and reliable.

social media marketing link37 multichannel
social media marketing link37 multichannel

    6. Multichannel campaigns

Buyers move quickly between channels – from website to social, email and social again. Although social networks have an impact on themselves, they can become more powerful by becoming an integral part of the various marketing strategy initiatives. Social media messages will reinforce messages from other channels and provide another opportunity to reach your audience wherever they are, regardless of where they are.

    7. Good price

Marketing on social networks is possibly the cheapest way of advertising, which is especially relevant for small businesses competitiveness. Profiling is free for almost all social media platforms, and all paid promotions you decide to invest in are relatively low cost compared to other marketing tactics. Being economical is a great advantage because it allows a greater return on investment (ROI) and invests in other marketing tools and business areas.


A good social media marketing strategy is important to execute your social media presence in different networks.

At Link37, we have a team specialized in Social Networks with the most advanced tools on the market at your disposal. At Link37 we have experience and knowledge. Talk to us!

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