Searches conducted in Portugal in the main search engines in the last 12 months. Google continues to dominate the European market and Portugal is no exception to the number of Google searches.
When we look at all platforms, Google remains above 96% in the searches performed, followed by Bing, Yahoo and DuckDuckGO by far.
In the case of searches carried out on mobile terminals, the difference is even greater with Google very close to the absolute control of the search market carried out in Portugal.
Searches conducted in Spain in the main search engines in the last 12 months.
Also, in Spain Google dominates the market for searches performed by Internet users on search engines.
In line with the rest of the European market, Google remains above 96% in searches performed on all devices in Spain, followed by Bing, Yahoo and DuckDuckGO.
The trend of the overwhelming dominance of Google in terms of searches carried out on mobile terminals also continues in Spain with a market share above 99%.
Bing continues to grow in search engine searches in Germany over the past 12 months, but still far from Google’s figures, which remain above 92%.
Even so, it is interesting to see the growth of different competitors over time and that could mean a trend that can be seen in other markets, with some movements against Google’s absolute dominance in terms of online research and in cases where environmental issues have a great weight. That is the main differentiator of Ecosia, that donates 80% or more of its profits to non-profit organizations that focus on reforestation.
With a strong and relevant differentiation point some smaller search engines are able to stand out as it is the case with Ecosia, which appears in third place, after Google and Bing, followed by DuckDuckGO and Yahoo.
In terms of research carried out on mobile devices, Google also dominates here, but clearly the growth of Ecosia, although still tenuous, is beginning to be noticed, even more than on other platforms.
4. United Kingdom
England remains one of the European countries where Bing manages to have the highest market share, close to 5%. Yahoo comes in third and continues to maintain a share above 1% followed by DuckDuckGO and Ecosia.
In the case of searches on mobile devices, Google clearly dominates. The explanation for the lack of greater share on the part of Bing might be the low computer literacy of many users, since they do not alter the search engine pre-installed on the desktop belonging to the operating system. Windows.
Google continues to dominate at European level followed by long distance by Bing. In third place appears the Yandex Ru the Russian search engine that has a great penetration in that country, with a usage of around an astonishing 43% in Russia and 1.6% in Europe. Yahoo appears in fourth place followed by DuckDuckGo.
It is in the use of mobile phones that there is a major change at European level. Despite the dominance of Google’s search engine, the use of Yandex by Russian Internet users takes this search engine to second place in the European Ranking. Followed by Yahoo, Bing and DuckDuckGo.
Google continues to be the main search engine in all countries, although here and there you start to see other players on the market, either for reasons of nationality, as is the case with Yandex Ru, or for the differentiating proposal that some search engines offer. In the area of differentiating proposals, clearly Ecosia, with its environmentally friendly model and DuckDuckGo with a high concern for protecting customer data are examples to be considered.
At Link37, we have a team specialized in PPC Advertising that can help you. Anyone can do PPC, but few do it well. At Link37 we have experience and knowledge. Talk to us!