One thing is certain with any social media platform: they do not want people to leave their platform. These platforms benefit accounts that endorse meaningful interactions with their followers.
By including clickable links on Facebook or Instagram, you are not creating specific content for these platforms and interacting with your followers there. However, for businesses, it is important to share the links for blog posts, service pages, and so on, to drive traffic to the website and increase conversions.
A challenge many businesses face is not being able to add links to an Instagram post. The thing is, you can add links to your Instagram posts, but they will not be clickable. Instead of sharing links on your Instagram post, consider the tips we will present you.
So, where can we add links?
- Add a link in your bio.
- Explore action buttons (call to action).
- Add a link to your story.
- Promote a post
- Create a shop
- Always put links on IGTV
You have probably noticed, on many accounts’ post descriptions, a mention to “click on the link in bio”. That is because this is the first link your followers will see when they arrive at your account. There are many ways to present this link. You can either just put a link of your choice, for example, your website homepage, or you can share a link from a profile link tool.
Adding multiple links to Instagram is a clear pain point to business on the platform. There is so much information to share from your website, but you must stick to only one link. To tackle this issue is why profile link tools exist.
A profile link tool is an innovative way to present your most important links to your followers in one place. What is great is that nowadays there are many tools of this sort out there, so you have a broad assortment to choose from.
Here at, Link37 we have been using Linktree. Linktree is an extremely easy profile link tool to use. With the free version, you can do just enough: add unlimited links, titles and arrange the order of your links.
The PRO version allows you to so many more things at a very accessible price of 6$ (4,93€). In this version, besides getting a customizable link you can:
- schedule your links,
- add priority links
- add icons and images to links, email, and SMS sign-ups
- add social media icons and unlock more themes options, many more.
Another popular tool is Lnk.bio and Later’s LinkinBio. Both tools go beyond by replicating your Instagram feed so that your followers can find the links easily. You can enjoy the free version with some limitations or expand your options with the paid version.
CTA (Call to action) buttons are proven to be one of the most important tools in marketing and depending on how you use them you can guarantee high conversion results for your company. For this reason, every social platform has its own CTA features.
To add a button, go to ‘Edit Profile’ and click ‘Action Buttons’. Instagram allows you to add these buttons: Book now, Order Food, Gift Cards, and Reserve. There is a fixed list of services available, so make sure that your partner is available on their list.
To properly add a CTA, your account should be an Instagram Business profile.
Using your Instagram Stories is one of the best ways to engage with your current audience. The challenge would be to take these followers back to your profile or to a website link. You can do this by using a swipe-up link.
However, there is no need to dispirit yourself if your account does not fit in those categories. You can also add the CTA buttons mentioned before to your stories and still be able to convert.
Organic reach in social media platforms declines every year. To boost your business, at some point, you need to set a budget for ads and post boosts. When boosting a post, you will be presented with an array of CTA buttons to use depending on the campaign objective. This is a great way to multiply traffic to a selected destination.
Take your business to Instagram. Replicate the items you sell on your e-commerce store and catalogue them on Instagram. This way you can add a shop sticker to your posts and re-direct future clients, to your website.
Now, with the new Instagram Guides, your business has a new way to present the products in an appealing way to drive conversions.
On IGTV is possible to add clickable links, however, there is one downside to it: It is not obvious to your followers. This might the biggest pain point of IGTV. The only way to add a link is to write it on the description box, but it is not evident to the followers where to find the description because it is hidden behind the title.
To overcome this, the video should lead the followers to it by mentioning that they can find more information by clicking on the link in the title.
Instagram is updating their services frequently and, in the future, there will more ways to present links and drive traffic to your website. This is just one of the many strategies available to boost results.
If you want to find out more and improve your performance on social media, Link37 will help you draw and execute a perfect plan. Contact us to learn more!