A Case Study
Transforming Sales Management with HubSpot CRM
In an increasingly competitive business world, having an efficient and automated sales process can make the difference between success and stagnation. VRC, a Portuguese company specializing in warehouse automation, faced disorganization, low efficiency, and lack of foresight due to manual management using spreadsheets and emails.
Warehouse Automation- Located in Portugal
- Small Business (1-25 employees)
- Sales and Marketing Alignment
Solution
Products Used
Sales Hub
Marketing Hub
Service Hub
Real-Time Tracking
Using HubSpot Email Tracking to follow interactions
Task Automation
Saved 45 minutes per rep per meeting with automated call and email logging
Full Pipeline Visibility
Business Dashboard provided clear visibility of each sales stage
Quick Reports
Visual reports now generated in seconds for better decision-making
Automation
Commission Payment Automation
One of the biggest challenges VRC faced was the manual calculation of commissions. Before HubSpot, this process required cross-referencing invoices with spreadsheets and emails, consuming valuable time. With HubSpot's implementation:
- 10 hours saved per quarter per sales rep on commission calculations
- 50 hours saved per quarter by the sales team
- Automated calculations with accurate and fast data processing
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A Future of Secured Growth 
With a structured sales process and an efficient CRM, VRC is focused on continued growth. Since the implementation of HubSpot CRM, they have experienced significant revenue growth, optimized business processes, and strengthened customer relationships. Motivated by these positive results, their team is excited about the future and committed to the company’s ongoing evolution.
