---
title: "Case Study: De Folhas de Cálculo à Eficiência: A Transformação Digital da VRC com a Link37"
---

[Skip to content](https://link37.org/case-study-de-folhas-de-c%C3%A1lculo-%C3%A0-efici%C3%AAncia-a-transforma%C3%A7%C3%A3o-digital-da-vrc-com-a-link37#main-content)

[![logo link37 agencia marketing digital](https://link37.org/hs-fs/hubfs/Logo%203.png?width=85&height=25&name=Logo%203.png "logo link37 agencia marketing digital")](https://link37.org?utm_source=propostas&utm_medium=hubspot&utm_campaign=geral)

Search

## How to Cut the Sales Cycle in Half & Significaly

# Increase Revenue

[Learn how]({url={type=EXTERNAL,%20content_id=null,%20href=,%20href_with_scheme=},%20open_in_new_tab=false,%20no_follow=false,%20sponsored=false,%20user_generated_content=false,%20rel=})

##### A Case Study

## Transforming Sales Management with HubSpot CRM

In an increasingly competitive business world, having an efficient and automated sales process can make the difference between success and stagnation. VRC, a Portuguese company specializing in warehouse automation, faced disorganization, low efficiency, and lack of foresight due to manual management using spreadsheets and emails.

- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) Warehouse Automation
- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) Located in Portugal
- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) Small Business (1-25 employees)
- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) Sales and Marketing Alignment

![c041c6d2-2382-454e-8edb-bb1b6a6d4c37](https://link37.org/hubfs/c041c6d2-2382-454e-8edb-bb1b6a6d4c37.jpeg) ![2](https://link37.org/hubfs/2.png) ![3-1](https://link37.org/hubfs/3-1.png)

##### Problem

The Problems They Faced

01

### Disorganization

Lost visibility into ongoing deals due to lack of centralized records

02

### Low Efficiency

Sales reps spent excessive time on administrative tasks.

03

### Lack of Foresight

Difficulty in anticipating opportunities and adjusting sales strategies.

##### Solution

## Products Used

### Sales Hub

### Marketing Hub

### Service Hub

![green check icon](https://link37.org/hubfs/raw_assets/public/lps-theme/images/green-check.png)

### Real-Time Tracking

Using HubSpot Email Tracking to follow interactions

![green check icon](https://link37.org/hubfs/raw_assets/public/lps-theme/images/green-check.png)

### Task Automation

Saved 45 minutes per rep per meeting with automated call and email logging

![green check icon](https://link37.org/hubfs/raw_assets/public/lps-theme/images/green-check.png)

### Full Pipeline Visibility

Business Dashboard provided clear visibility of each sales stage

![green check icon](https://link37.org/hubfs/raw_assets/public/lps-theme/images/green-check.png)

### Quick Reports

Visual reports now generated in seconds for better decision-making

##### Automation

## Commission Payment Automation

One of the biggest challenges VRC faced was the manual calculation of commissions. Before HubSpot, this process required cross-referencing invoices with spreadsheets and emails, consuming valuable time. With HubSpot's implementation:

- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) 10 hours saved per quarter per sales rep on commission calculations
- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) 50 hours saved per quarter by the sales team
- ![check-icon](https://145893721.fs1.hubspotusercontent-eu1.net/hubfs/145893721/check.svg) Automated calculations with accurate and fast data processing

![Futuristic Data Display (2)](https://link37.org/hubfs/Futuristic%20Data%20Display%20(2).png)

## A Future of Secured Growth ![rocket icon](https://link37.org/hubfs/raw_assets/public/lps-theme/images/rocket-icon.png)

With a structured sales process and an efficient CRM, VRC is focused on continued growth. Since the implementation of HubSpot CRM, they have experienced significant revenue growth, optimized business processes, and strengthened customer relationships. Motivated by these positive results, their team is excited about the future and committed to the company’s ongoing evolution.

![Modern Hilltop Structure](https://link37.org/hubfs/Modern%20Hilltop%20Structure.png)

##### Ready to Boost Sales?

Achieve Results Like VRC

Want to achieve these same results in your business? Sales process automation and optimization can make a difference in your business growth. Discover how HubSpot can help you improve operational efficiency and increase your revenue

Let's Talk

[Follow us on Facebook](https://www.facebook.com/) [Follow us on LinkedIn](https://www.linkedin.com/) [Follow us on Twitter](https://www.twitter.com/) [Follow us on Instagram](https://www.instagram.com/)

© 2026 All rights reserved.