---
title: "Social Media Marketing (SMM): What It Is and Why It Matters"
description: Discover how Social Media Marketing (SMM) boosts brand awareness, loyalty, lead generation and search rankings for your business.
---

[Link37 Blog: HubSpot, CRM, SEO and Digital Marketing](https://link37.org/blog)

# [Social Media Marketing (SMM): What It Is and Why It Matters](https://link37.org/blog/social-media-marketing-smm-what-it-is-and-why-it-matters)

 Written by [Link37 Team](https://link37.org/blog/author/link37) | Feb 18, 2026, 11:02:38 AM

[View full post](https://link37.org/blog/social-media-marketing-smm-what-it-is-and-why-it-matters)

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